There are many things a coach should not do, but if the principles of implementation are followed and the need for the intervention established then effective coaches will: Make their own prejudices and opinions clear to their clients Clarify that they are not the authority on what is best for the client Believe that clients

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A business coaching coach knows how to dispel the myths and define the realities of business coaching. Coaching has been successfully applied in the world of sport and its benefits are now being realized in the business world. If the intervention is applied with the correct principles in mind and identified on an individual need,

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